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Soukayna Amalal is an experienced marketing professional with a strong background in product management and strategic marketing. Currently serving as Group Product Marketing Manager at Sothema since December 2019, Soukayna previously held the role of Product Manager - Oncology. Prior experience includes a position as Responsable marketing et communication at a confidential company, where key achievements involved defining a marketing strategy and renewing brand identity. Other roles span various companies such as Ipsos, Centrale Danone, and Effiscience Conseil, showcasing skills in quantitative and qualitative research, brand management, and marketing communications. Soukayna holds a Master's Degree in Marketing and Communication from Groupe ISCAE and has furthered education with international experience at Shanghai Jiao Tong University.