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Yfat leads the governments and cities open innovation programs. Prior to SOSA, Yfat helped product-based businesses grow internationally. Yfat also founded “The Artery”, an exclusive content creation platform and is the award-winning producer behind some of YouTube’s record-breaking music videos including ones for Beyonce, Coldplay, and Kanye West. Her motto is “no problems, just solutions”, so you know she’ll always have a creative strategy.