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Bart Vaes is an experienced professional currently serving as the VP of Business Development, Sales & Marketing at Sorama, where the mission focuses on optimizing sound environments. Previously, Bart held the role of Business Development Leader at AI in Motion, specializing in autonomous mobile solutions leveraging advanced artificial intelligence. Bart's career also includes significant positions at Signify, where insights were provided to support strategic decision-making, as well as various leadership roles at Philips Lighting, encompassing business development in North America and strategic marketing across Europe. Bart holds a Master's degree in Business Administration & Economics from Tilburg University and a Bachelor's degree in Marketing Management from Fontys University of Applied Sciences.