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Judy Shalom is a seasoned business advisor and entrepreneur with extensive experience across various sectors, including gaming, education, and advertising. Currently serving as a Business Advisor at Trikon and a member of the Board of Directors for Sophia Technologies Limited, Judy also holds the position of Deputy Chairwoman at the Metaverse Education Council and hosts the Marketing Unfiltered podcast. As the CEO and Founder of both Advedro and NoordMarketing, Judy leads initiatives in AdTech and inbound marketing, respectively. Additionally, Judy has founded and coached at the Norrköpings Shotokan Karate Club Europa and has previously contributed as an Operations Advisor at Verdane and COO at Vykonia. An alumnus of Stockholm University, Judy holds a master's degree in Philosophy and a bachelor's degree in Journalism and Media.