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Eric Shaw is a seasoned professional in the music industry, currently serving as Vice President of Creative Marketing - Advertising at Sony Music Publishing since October 2012. In this role, Eric focuses on creative music supervision, licensing, and contract negotiation, particularly for advertising and brand partnerships, while also acting as a songwriter liaison and A&R for brand marketing and sync licensing opportunities. Prior to this, Eric held the position of Vice President of Music Resources and Director of Music Resources at EMI Music Publishing, where responsibilities included leading advertising and merchandising teams, as well as overseeing music supervision and licensing for various media. Eric's career began as Director of Creative Licensing at Production Advisors, specializing in music supervision and content licensing for advertising, film, and TV. Eric holds a B.A. in Anthropology and Religion from Rutgers University.