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Sainath Pai is an accomplished marketing professional with extensive experience in the media and entertainment industry. Currently serving as Vice President and Head of Marketing for Sony Marathi at Sony Pictures Networks India since June 2022, Sainath has previously held key marketing leadership roles at Viacom18 Media Private Limited, where responsibilities included heading marketing for Colors Marathi and Colors Gujarati. Earlier in the career, Sainath led marketing initiatives for various channels at Zee Entertainment Enterprises Ltd. and managed the relaunch of 'Saam TV' at Sakal Media Group. Sainath's educational background includes a PGDBA in Marketing from SIES College of Management Studies and additional degrees in Marketing, Advertising, and Public Relations from various institutions.