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Zachary Crystal is a seasoned music industry professional with extensive experience in A&R and sales strategy at Sony Music Entertainment, currently serving as Senior Director, A&R since October 2017. Zachary's contributions include driving data analytics and sales strategies for Sony Masterworks, creating innovative content for an Amazon Alexa skill featuring Yo-Yo Ma, and advancing streaming campaigns focused on classical music. Additionally, Zachary has performed as an orchestral percussionist with major symphonies and taught percussion at various educational institutions, including Delaware State University. With an MBA from NYU Stern School of Business and advanced degrees in percussion performance, Zachary combines musical expertise with analytical skills to influence the music landscape.