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Nayanika Kandula currently serves as an Assistant Marketing Manager at Sony Music Entertainment since January 2023, following a role in marketing and business development at Attaboy Films from September 2021 to December 2022. Previous experience includes serving as Marketing Manager at Safe Harvest, where marketing campaigns significantly enhanced brand engagement, and working as a Research Associate at the University of Pennsylvania Institute for the Advanced Study of India, focusing on agriculture ecosystem research in Purnea, Bihar. Early career experiences include internships at Nagrika, the Centre for Internet and Society, Duke Kunshan University, Shiv Nadar University, and the National Institute of Rural Development. Nayanika holds a Bachelor's degree in Economics from Shiv Nadar University and participated in an exchange program at Duke Kunshan University.