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Leonardo Ayala is an experienced professional with a strong background in product management and digital strategy within the music and marketing industries. Currently serving as a Product Manager at Sony Music Entertainment since September 2013, Leonardo focuses on the development of strategies and tactics for singles, albums, and artist positioning. Previous roles include Content Strategy Manager at Sony Music, Project Coordinator at SocialSnack, and Digital Marketing Strategist at B!. Leonardo also has a substantial history at Edelman, where responsibilities included managing digital practices and overseeing projects for prominent clients like FIFA and Nissan. With a Bachelor’s degree in Public Relations from UADE, Leonardo has a comprehensive skill set encompassing digital PR, campaign development, and budget management across various sectors.