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Daisy B. has extensive experience in marketing and music strategy, currently serving as Associate Director at Magic Star, a division of Sony Music Entertainment, since July 2016. Daisy B. has held various roles within Sony Music, progressing from Marketing Assistant to Junior Product Manager, leading to positions as Product Manager and Senior Product Manager. In addition to the current role, Daisy B. has worked as a Senior Campaign Manager and contributed to radio promotions at Hart Media from January 2015 to July 2016. Prior to this, Daisy B. worked as a Customer Assistant at John Lewis Partnership from September 2013 to March 2015. Daisy B. completed an apprenticeship in 2015, earning AIM Awards Level 3 Diplomas.