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Blair Maclin is a seasoned professional in the music industry, currently serving as Director of Artist & Label Services at The Orchard, a position held since September 2020, after progressing through roles including Associate Director and Product Manager at the same company. In this capacity, Blair conceptualizes and executes global marketing campaigns for a diverse roster of emerging and established artists. Prior experience includes a role as Content Optimization Specialist at Vevo, where Blair contributed to growth strategies for video content, and as Release Planning Coordinator at RED MUSIC, managing schedules for over 500 music releases. Blair holds a BA in Economics and Communications from the University of Massachusetts Amherst, supplemented by a Certificate in Media Literacy.