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Naveen Siddareddy is a seasoned software engineer with extensive experience in backend development and data architecture, currently serving as a Staff Software Engineer Backend at PlayStation since November 2013, where responsibilities include enhancing the partner experience. Previous roles include Data Solutions Architect, empowering Studios FPA analysts through cloud solutions, and Senior Database Engineer, focusing on finance data for profitability analysis. Prior experience includes an ETL Architect position at Wells Fargo, where ETL strategies for semi-structured data were designed, and Senior ETL Engineer at T. Rowe Price, where technology solutions for mutual fund analytics were delivered. Earlier career experience as a Programmer at Verizon involved data analysis and application development. Naveen Siddareddy holds a Master of Science in Electrical Engineering from The University of Texas at Arlington and a Bachelor of Engineering in Electronics and Communications from RV College Of Engineering.