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Ben de Groot is an experienced marketing professional with expertise in analytics and digital lead generation. Currently serving as the Marketing Analytics Manager for Sonova USA since January 2019, Ben assesses the return on investment for various marketing activities and maintains competitive data and promotional forecasts. Previously held positions include Digital Lead Generation Manager and B2B Lead Generation Manager at Sonova USA, where responsibilities included strategic implementation of lead generation programs and developing marketing strategies. Earlier roles encompassed positions at Bridgit and Bonfire Interactive, focusing on demand generation and integrated B2B growth campaigns. Ben began a career in marketing and operations coordination at Virtual High School and Hekademia, and also gained customer service experience as Fairmont Gold Concierge at Fairmont Chateau Lake Louise. Ben holds a Bachelor of Commerce degree with a finance concentration and an economics minor from the University of Windsor.