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Pye Hirsche is a seasoned marketing and communications professional with extensive experience leading strategic initiatives in various industries. Currently serving as the Director of Marketing & Communications at Sonora Quest Laboratories, Pye oversees a $1.7 million budget and manages a 10-person team in digital marketing, brand management, and public relations for the largest integrated hospital and commercial laboratory network in the nation. Previous roles include Senior Manager of Marketing & Communications at Manheim, where Pye directed efforts for the logistics business unit, and Director of Internal Communications at Cox Communications, responsible for regional and national communication strategies for a major telecom company. Pye holds a Bachelor of Arts in Communications with a focus on Public Relations from Brigham Young University.