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Bob Reeve has a diverse work experience spanning multiple positions and companies. Bob began their career at Motorola Canada in 1990 as the Director of Sales & Marketing. Here, they led a team that merged four marketing groups and was responsible for driving sales nationally. In 2002, they joined Lenbrook as the VP of the Electronics Division, where they managed sales and distribution of consumer/business products. At Lenbrook, they also handled pricing strategies, negotiations, and advertising. In 2004, Bob joined TELUS as the Director of Independent Channels Ontario & Atlantic Canada. Bob led a team of over 200 authorized dealers and managed sales in the Toronto market, focusing on data sales and expanding their B2B segment. Bob held the role until 2009. That same year, they became the General Manager at Mobilicity, a position they held until 2013. In 2009, Bob also briefly worked at Complete Innovations Inc. as the VP of Sales. In 2014, they became the Vice President of Sales & Marketing at Sinclair Technologies: A Division of Norsat International, Inc. Bob's most recent position is at Sonim Technologies, which they joined in 2015. At Sonim Technologies, they have held various roles, including GM Sales, Country Manager & VP Sales, and currently, Canadian Country Manager and VP Sales International.

Bob Reeve attended Ryerson University from 1980 to 1984, where they obtained an Honours Bachelor of Applied Arts degree in Geography. Bob continued their education at Ryerson University from 1984 to 1986, earning a Marketing Certificate with a focus on General Sales, Merchandising, and Related Marketing Operations.