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Mike Fryar has extensive experience in the marketing and communication industry. Mike is currently the Chief Revenue Officer and Senior Vice President at Sonida Senior Living since 2019. Prior to this, they worked as the Vice President of North American Marketing at GN Hearing A/S from 2017 to 2019. From 2013 to 2017, Mike served as the Vice President of Marketing at GN ReSound, where they oversaw various marketing teams and functions. Before that, they were the Senior Director of Brand Marketing & Advertising at Starkey Hearing Technologies from 2006 to 2012, where they led brand marketing efforts and coordinated product launches. Mike also has experience as an Account Director at Colle+McVoy and as a Senior Communications Associate at Boston Scientific.

Mike Fryar attended Gustavus Adolphus College where they completed their Bachelor of Arts degree. Their field of study included Communications Studies and Economics.