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Sergio Martinez Hernandez currently serves as the Iberia Senior Regional Manager at SonicWall Inc., overseeing business operations in Spain, Portugal, and Andorra, while managing a sales team and leading marketing efforts. Their previous roles include professorship positions at PEAKS Business School and Geneva Business School, focusing on digital strategy and transformation. Sergio founded and served as CEO of Laboranto, guiding experienced professionals in career redesign. Sergio also held various leadership roles in IT strategy and sales management across companies like Tecsens, Colt Technology Services, and Walhalla DCS. Sergio holds an MBA from IESE Business School and degrees in Telecommunications Engineering from Universitat Politècnica de Catalunya.