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David Ginsberg is Vice President of Supply Chain Management for Sonic Manufacturing Technologies. Previously he has held supply chain roles at Net Optics, Stratalight, Opvista, Hammerhead, Alantec and Stanford Telecom. He has served professionally on the Inventory Management Committee of APICS National, as President of APICS Santa Clara Valley; and as a technical advisor to ecommerce and analytics companies. At Sonic, Mr. Ginsberg developed the self-correcting data systems & rapid supply chain processes that have enabled the business to grow alongside the increasing market demand for time-compressed deliveries. With its innovative data-driven supply chain model, Sonic has successfully brought back several hundred offshored assemblies in head-to-head cost-competition with low-cost regions; supporting “Made in America” with sound economics. He holds a B.A. in Political Science, an M.B.A., CFPIM certification from APICS and S&OP certification from the S&OP Institute.