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Scott Moore is a seasoned marketing and analytics professional with extensive experience in guest insights, e-commerce, and direct marketing. Currently serving as a Consultant for Guest Insights & Analytics at Sonesta Hotels, Scott has a strong focus on developing key performance indicators and enhancing guest experience programs. In addition, as SVP Account Director at Traktek Partners, Scott specializes in data-driven marketing strategies that drive customer acquisition and growth. Previous leadership roles include Chief Marketing Officer at Vantage Deluxe World Travel and SVP of E-Commerce & Marketing at Specialty Commerce Corp., where Scott successfully led comprehensive marketing and e-commerce initiatives. Scott holds a BS in Marketing from Boston College and has a robust track record of implementing effective marketing campaigns and strategies across various organizations.