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Chris Grams serves as the VP of Corporate Marketing at Sonar since January 2025. Previously, Chris held the position of Chief Marketing Officer and Head of Marketing at Tidelift from October 2017 to January 2025, focusing on enhancing open source software. Prior experience includes serving as President & Partner at New Kind, a tech-focused branding agency from January 2010 to December 2017, and contributing as Community Guide to the Management Innovation Exchange from September 2010 to January 2015. Chris authored "The Ad-Free Brand" in 2011 and led brand communications and design as Senior Director at Red Hat from July 1999 to January 2010. Additional roles include marketing communications positions at IBM and Ventana Communications, as well as a literary agent role at Sagalyn Literary Agency. Chris holds a BA in History and Political Science from the University of North Carolina at Chapel Hill, completed in 1994.