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Raul Silva is an experienced IT Manager and Business Partner currently at SONAE since May 2016, where responsibilities include overseeing Retail Media, Loyalty programs, Customer Service, Marketing & Brand, and Digital Innovation. Prior to SONAE, Raul worked at Nors Group from December 2009 to April 2016 in various roles including Pricing and Product Management, Project Management in the FI&HR Competence Center, and as a Functional Systems Analyst, contributing to SAP-related projects. Earlier experience includes consulting at Novabase and serving as a Mystery Client at Qualidade XXI. Raul holds a Master of Business Administration from Católica Porto Business School and a degree in Economics from Universidade do Porto, along with certifications in Soft Consulting Skills and as a Product Owner.