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AREF Jad is an experienced professional with a strong background in operations and business development, currently serving as the Director of Operations for AERIA Park at Sonae Sierra since October 2022, overseeing a shopping mall, parking facilities, and residential apartments. Previously, AREF held roles including Retail Business Development Manager and Shopping Mall Director at a confidential company, where responsibilities included managing multifaceted real estate projects and asset management. AREF’s extensive experience at Sonae Sierra included positions such as Shopping Mall Director of Carré Éden and Deputy Mall Manager, focusing on pre-opening operations and contract management. Early career experiences included significant technical roles at Kenzi Tower Hotel and Comanav Ferry. AREF holds a Master's degree in Management & Business Strategy and a Bachelor's degree in Business Management from the Federation for European Education, alongside engineering qualifications from ISEM and the Institut supérieur des études maritimes.