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Montse Guix Alfaro has a background in Publicidad y Relaciones Públicas from Universitat de Vic – Universitat Central de Catalunya. Montse has worked in various roles such as Account Director at SOMOS Experiences, Account Manager at Paul and Pippa Gourmet Food, and Ejecutiva de cuentas senior y responsable de producción at Implementia. Their responsibilities have included managing large accounts, leading teams, developing new products, coordinating teams for events, and creating visibility materials for international fairs.