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Peter Shea currently serves as VP of Digital Strategy & Personalization at ChangeCX, focusing on personalized omni-channel brand experiences. With extensive experience in digital product management and customer experience, Peter has held senior roles at ASICS Digital, Merkle, and Plymouth Rock Assurance, among others. Notable achievements include leading analytics-based strategic planning at ASICS, driving digital transformation solutions for Fortune 1-1000 companies, and managing significant digital marketing initiatives across various organizations. Peter's expertise has been sought by a diverse client list, including FedEx, L’Oreal, and MIT. Peter holds a BA in Classics from the College of the Holy Cross.