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Cassie Packer has a wealth of experience in marketing and operations. Cassie began their career in 2014 as a Social Media Coordinator/Sales Representative at Wines And More!, where they managed the store's Twitter page, created unique displays to attract consumer interest, and managed inventory. In 2015, they worked as a Product Marketing Intern at Crystal Central, where they categorized orders, evaluated product performance trends, and used SEO to increase page views. From 2016-2021, they held various roles at Edgewell Personal Care, Gartner, MarketSight, LLC, Mendix, Qualtrics, and Cyvatar, where their responsibilities included creating segmentation for global events, leading the German localization effort, providing training on the MarkOps function, and managing the data health and quality of leads. Most recently, they have been the Head Of Marketing Operations at solo.io since 2022.

Cassie Packer attended the University of Connecticut School of Business from 2014-2017, where they earned a Bachelor of Science in Digital Marketing and Analytics. In 2016, they attended The Umbra Institute. In 2021, they obtained a Certified Personal Trainer (NASM-CPT) certification from the National Academy of Sports Medicine (NASM). In 2019, they obtained the Google Analytics for Beginners certification from Google Analytics, as well as the Marketo Certified Expert certification from Marketo, an Adobe Company.