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Rafael Mateu de Ros Martínez is a seasoned marketing executive currently serving as the VP of Marketing - International at Solera, Inc. since May 2022, where Rafael drives marketing transformation across EMEA, LATAM, and APAC. Rafael also contributes as an External Board Advisor for ECO2 International. Previously, Rafael held key positions at HP as the Head of EMEA Digital Activation, overseeing a media team for digital channels in 35 countries, and as the Global eCommerce Director at Wallbox Chargers. Rafael's experience includes leading digital strategies at PHD and Hyundai Motor Europe, where responsibilities involved managing digital campaigns, media strategies, and marketing technologies. Rafael's career began at Havas Media, progressing from Digital Account Manager to Digital Strategy Director, with early roles at AETIC and Malmaca Studio focusing on digital marketing and analytics. Rafael holds a Master in Management from IE Business School and a BA in Business from the University of Portsmouth.