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Xavi Barelles is a seasoned Paid Media Manager with extensive experience in developing and implementing comprehensive paid media strategies. Currently at Soldo since November 2019, Xavi has honed expertise in evolving marketing approaches to integrate paid search, display, and social media channels. Previous roles include Paid Search Manager at Paymentsense, where Xavi transitioned strategies towards multichannel efforts, and PPC Account Manager at ESV Digital, overseeing SEM accounts and client KPIs. Early career positions included various roles in market analysis and business coordination, with a foundational role at PepsiCo as Credit Manager. Xavi holds a Bachelor's Degree in International Business from London Metropolitan University.