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Laura Pyykönen is an experienced marketing professional currently serving as the Marketing Process Owner and Brand Team Lead at SOK since January 2023. Prior to this, Laura held the position of Brand Manager at Berner, where responsibilities included brand strategy, development, and product portfolio management. Earlier roles at SOK involved project management focused on marketing initiatives. With significant experience at LUMENE Oy, Laura progressed through various positions, ultimately becoming a Global Senior Brand Manager, overseeing all color cosmetics projects and managing product development processes. Laura's career also includes roles at Avon, Zio 2 Oy, and Atlab Australia, showcasing a strong background in project management, branding, and creative processes. Academic credentials include a Bachelor's Degree in Digital Media from Helsinki Metropolia University of Applied Sciences and studies at HELTECH.