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Kristiina Rönnback is a seasoned marketing professional with extensive experience in strategic marketing and media management. Currently serving as a Marketing Strategist at SOK since April 2024, Kristiina previously held multiple roles at Kesko - K-Group, including Senior Media Manager and Sales Development Manager, where a focus on multi-channel marketing campaigns was prominent. At ToinenPHD, Kristiina excelled as a Senior Client Manager by creating and executing marketing communication strategies and leading internal teams, alongside managing client relations. Earlier career experiences include roles at companies such as Mediatoimisto Happi and Evli Bank Plc, where Kristiina developed a strong foundation in digital planning and investment advising. Kristiina holds a Master's degree in Marketing from Hanken School of Economics and a Bachelor's degree in International Business from Haaga-Helia University of Applied Sciences.