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Vail Gu is an experienced marketing professional with a focus on digital and social media strategy. Currently serving as a Social Media Specialist at the Sydney Opera House since July 2021, Vail previously held roles including Senior Digital Marketing Coordinator and Social Media Specialist at 18Communications, contributing to marketing campaigns aimed at engaging Chinese audiences. Additional experience includes an Arts Intern position at Asialink, where Vail developed marketing plans for cross-cultural programs, and earlier roles as a Marketing Coordinator at Boohee and Kanjian Music, where Vail successfully executed campaigns, managed social media, and supported indie musicians. Vail holds a Master of Arts and Cultural Management from the University of Melbourne and a degree from the University of Technology Sydney.