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Alexandre de Carvalho is a seasoned marketing and sales professional with extensive experience across various industries. As the Master Consultant Founder at Contrax Consultoria since July 2014, Alexandre has successfully managed strategic projects in marketing, trademarketing, and sales intelligence, enhancing performance for notable clients including Masisa and Nivea. Previously, as Sr Product Marketing Manager at Bayer, Alexandre led a team to redefine strategies for key brands. Additional roles include Head of Trademarketing and Sales Planning at Grupo Technos S/A, and managing global coffee category strategies at JACOBS DOUWE EGBERTS. Alexandre's career began at Procter & Gamble, transitioning through major companies such as Danone and Mondelēz International. Alexandre holds an M.B.A. from BSP - Business School São Paulo and a Bachelor in Agricultural Engineering from Universidade Estadual de Campinas, complemented by technical training at Digital House Brasil.