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Andrew Lee is an experienced Business Analyst and Salesforce Administrator with over a decade of expertise in Salesforce platform management and business operations. Currently at Softchoice since February 2017, Andrew engages with various internal and external stakeholders across multiple departments. Previous experience includes a role at Redknee (now Optiva) managing a large Salesforce deployment and consulting for Diabsolut Inc. Andrew has also held leadership positions in sales and marketing, demonstrating a strong background in team management and customer engagement with companies like DriveWise Canada, PROPHIX Software, SAP Business Objects, and Enterprise Rent-A-Car. Educational credentials include a Bachelor's degree and a Master's degree in Economics from Wilfrid Laurier University and Simon Fraser University, respectively.