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Rhys Lawson is an experienced Solutions Sales Director at Softcat plc, a leading provider of IT infrastructure solutions, since May 2014. In this role, Rhys leads the integration of teams across Cyber Security, Infrastructure, Workspace, Data, and AI to enhance customer engagement and streamline sales processes. Previously, Rhys held various positions at Softcat plc, including Services Sales Director and End-User and Collaboration Sales Manager. Prior to joining Softcat, Rhys worked at Bytes Document Solutions as part of the Major Accounts team, delivering high-quality document solutions to mid-market and corporate clients, and served as an Account Manager at ROI Software Distribution Ltd, where consultative sales strategies were implemented for market-leading software solutions.