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James Wylie is an experienced professional currently serving as the Head of Ireland at Softcat plc since September 2015. With a career at Softcat that includes roles as Client Director, Sales Team Leader, and Account Manager, James Wylie has developed a strong foundation in sales and client management. Prior to joining Softcat, James Wylie worked at Premier Event Bars as a Bar Supervisor, honing skills in communication, team leadership, and event management under high-pressure scenarios. Earlier experience includes roles as a Student Ambassador at the University of Central Lancashire and Management Trainee at Enterprise Rent-A-Car, where James Wylie gained a comprehensive understanding of various business functions. James Wylie holds a Bachelor's degree in Business Administration and Management from the University of Central Lancashire, alongside A Levels and GCSEs from earlier educational institutions.