ÂÜÀòÂÒÂ×

Sohail Amin has extensive experience in performance marketing and digital marketing. Currently working as a Performance Marketing Consultant at Vinya Marketing, they specialize in working with e-commerce and digital product brands in the UK, UAE, and Pakistan. Sohail has successfully achieved significant improvements in sales and brand marketing through performance-driven strategies, focusing on ROI and driving business growth.

Prior to their current role, Sohail worked at SoftAims as an Organizational Development Manager, where they were responsible for business development growth and managing digital marketing strategies for projects and products. Sohail also served as a Digital Marketing Manager at Soft Aims, overseeing all aspects of the digital marketing department and managing PPC and social media advertising campaigns for clients.

Sohail also has experience as a Conversion Rate Optimization Manager at Duke Leads Ltd, where they implemented CRO strategies and optimized conversion paths for e-commerce and lead generation websites. Sohail was responsible for various tasks such as A/B testing, managing advertising campaigns on platforms like Google Ads, Snapchat Ads, Facebook Ads, and tracking user behavior through Google Analytics.

In addition, Sohail has worked as a Google Ads Account Manager at Globital, where they managed and reviewed daily account responsibilities associated with Google Ads and other search platforms. Sohail also served as a Reputation Manager, responsible for maintaining a favorable brand image and managing social media accounts for clients. Additionally, they have experience as a Search Engine Optimization Manager at Globital and a Program Manager at SEO Resellers Australia.

Earlier in their career, Sohail worked as a Marketing Manager at Globe Cosmetics and as a Digital Marketing Executive at Freelancer.com. Sohail has a strong understanding of various digital marketing tools and platforms, including Google Optimize, Optimizely, Google Analytics, Google Ads, Facebook Ads, and more.

Sohail Amin completed their Bachelor of Science degree in Information Technology from the Virtual University of Pakistan, where they studied from 2013 to 2017. In 2015, they also obtained certifications in Microsoft Certified Professional and Web Page, Digital/Multimedia, and Information Resources Design from Government College University, Faisalabad. Additionally, they have received several additional certifications, such as "Communicating in the Language of Leadership" from LinkedIn in November 2020, "Social Media Marketing with Facebook and Twitter" from LinkedIn in October 2020, "Google Partner" certification from Google Ads in 2018, and "Google Ads Certified Professional" certification from Google Ads in 2017.