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Rafael Paludo is a co-founder and Commercial Director at SoftDesign Consultoria e Sistemas LTDA, where Rafael has worked since November 2003. Prior to this role, Rafael held multiple positions as a Systems Analyst at Quattuor Informática from 1997 to 2000. Rafael holds an MBA in Leadership, Innovation, and Management 3.0 from Pontifícia Universidade Católica do Rio Grande do Sul, completed in 2019, an MBA in Sales and Relationship, Commercial and Marketing from UniRitter Laureate International Universities (2015-2017), and a Bachelor's degree in Computer Science and Information Technology from Pontifícia Universidade Católica do Rio Grande do Sul (1995-1999). Additionally, Rafael has pursued further education opportunities at ADVB-RS and other institutions.