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Borek Boelens is a Marketing Project Manager at Sofico since May 2023, focusing on building a Go-To-Market process in collaboration with product managers and executing demand generation marketing campaigns. Previously, as a Digital Marketer at TechWolf from January 2022 to March 2023, Borek implemented MarketingOps and SalesOps with analysis and reporting using tools like HubSpot and Salesforce. At Waylay, between October 2020 and January 2022, Borek served as a Marketing Specialist, handling marketing automation, digital marketing strategies, and supporting three business units. Borek's marketing career began at Showpad, first as a Junior Marketeer from September 2019 to March 2020 and then as a Marketing Intern in March 2019, where responsibilities included Salesforce analytics and event marketing support. Education includes a Master's degree in Business Administration and Management - Commercial Management and a Bachelor's degree from Ghent University.