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Shelby Rudnicki is a Creative Marketing Manager at Sofft Shoe Company Inc., overseeing eCommerce operations for the Nurse Mates brand since June 2017. Key responsibilities include managing website content, analyzing sales data, strategizing marketing campaigns, and mentoring the marketing team for enhanced performance. Previously, Shelby held roles as Brand Marketing Coordinator and Marketing Intern, where expertise in eCommerce management and creative project direction was developed. Earlier experience includes event coordination at Bentley University, campaign management for political candidates at Maine G.O.P., and various customer service roles. Shelby holds a Bachelor of Science in Marketing from Bentley University, completed in 2018.