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Borja Fernandez-Valmayor is an experienced finance and operations professional with a diverse background in the health and wellness sector. Currently serving as Director General Adjunto at Grupo Pedro Jaén since April 2022, a private healthcare company, Borja has also been a board member at SOCILEN PFP, SL since June 2017, focusing on crowdlending solutions. Previous roles include CFO at DUET SPA & SPORTS SL and Chief Financial & Operational Officer at SVENSON S.L., where responsibilities encompassed finance, supply chain management, and IT for a multi-national organization. Earlier experience includes positions as CFO for Virgin Active's Continental Europe operations and Finance Director for Esporta in Spain, along with foundational experience as Finance and Administration Manager at TCO. Borja holds an Executive MBA and a Senior Management Program certification from IE Business School, as well as a degree in economics from Universidad Pontificia Comillas.