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Imad Guessous is a seasoned professional in commercial and marketing leadership, with extensive experience in managing substantial budgets and teams across various industries. Currently serving as the Commercial and Marketing Director at Groupe des Boissons du Maroc since August 2021, Imad previously held key positions such as Commercial and Operations Director for a confidential company and Commercial Director for Obegi Consumer Products Holding. With a strong foundation in strategic planning and sales performance management developed during a significant tenure at The Coca-Cola Company, Imad has a proven track record in driving growth and maximizing market presence. Imad's academic credentials include a degree in Innovation & Strategy from Paris Dauphine and a Master's in Finance from HEM.