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Sandrine Bourlet is an accomplished marketing specialist with extensive experience in the fields of procurement, marketing, customer business intelligence, and sponsorship. Currently serving as Vice-présidente Commercialisation at SAQ since February 2003, Sandrine leads customer experience across all channels and oversees a marketing team of over 40 professionals. Sandrine has developed and executed strategies in consumer insight, digital marketing, brand management, and omnichannel customer experiences. Prior to SAQ, Sandrine served as Directrice marketing et communication at Marketel, managing significant sponsorships and leading account management. Sandrine's educational background includes an MBA in Marketing from ESG UQAM and a Master's in Management Sciences from Université de Reims Champagne-Ardenne.