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Nevine Baracat is a seasoned marketing professional with a diverse background in customer lifecycle marketing, brand management, and strategic planning. Currently serving as CRM & Brand Lead at SAQ since 2015, Nevine develops and manages marketing strategies for SAQ Inspire. Previous experience includes a contract role as a Marketing Consultant at Aimia Inc, where Nevine focused on member onboarding programs, and a freelance position at Idee-co Marketing & Design, specializing in loyalty marketing and digital strategies. Nevine’s tenure at LoyaltyOne/Alliance Data spanned over a decade, progressing from Account Manager to Associate Director Client Marketing, where responsibilities included developing marketing strategies for major clients. Early career experience includes various roles at Draftfcb, managing direct mail campaigns for high-profile accounts such as Aeroplan and Microcell/Fido. Nevine holds a Bachelor of Commerce in Marketing from McGill University and has further enhanced expertise through various certifications, including a course in Integrated Digital Marketing from IAB Canada.