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Anthony Chiarel has held the position of Head of Digital and Ecommerce at Monte-Carlo SBM since November 2011, overseeing the digital transformation of over 20 brand websites and driving international e-commerce growth, which included the establishment of a dedicated e-commerce department. Responsibilities have encompassed cross-channel development, reporting implementation, team coordination, budget management, and achieving a 70% increase in online revenue for a group generating €472 million. Additionally, Anthony served as an invited professor on Digital Marketing at Grenoble IAE from February 2017 to February 2019 and has experience as a digital marketing assistant at Laboratoires Forte Pharma and a web product manager at Provence On Line - Groupe Scala. Academic qualifications include a Master’s degree in Marketing Engineering from Grenoble IAE and a Bachelor’s degree in Physical Sciences from the University of Montpellier.