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Roch Berniquez is an accomplished professional with extensive experience in digital marketing and eCommerce, currently serving as the Director of Digital Experience Platforms at Sobeys since May 2023. Prior to this, Roch held key leadership roles including Director of eCommerce Product Management at LCBO and Director of Marketing Operations at Air Canada, where responsibilities included managing large teams to execute high-volume marketing campaigns and drive business transformation strategies. Experience also includes serving as General Manager of Marketing Operations at Aeroplan, Director of Digital Operations at Shoppers Drug Mart, and Vice President of Digital & CRM at Marketel, among other positions. Educational credentials include a program from the Schulich School of Business focused on leadership development and a Negotiations Program from Simon Fraser University.