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Rachel Allen is a seasoned marketing professional with extensive experience in various leadership roles. As the Founder of B2B Marketing Collective, Rachel addresses the needs of SME business owners lacking a marketing strategy. Rachel serves as the Head of Marketing for Soar Beyond Ltd and Coopers&Co, focusing on market opportunities, brand development, and lead generation. Additionally, Rachel acts as a Marketing Communication Consultant for Delafeld Partners and provides strategic insights as a Marketing Consultant for Continual Improvement Ltd. Previous roles include Senior Marketing Consultant for Gig Team and content lead for Elaine Ball Ltd, as well as a fractional Chief Marketing Officer for StokBox. Prior marketing experience includes a Marketing Manager position at Mitie and leading social media initiatives at Making Business Social. Rachel holds a BA (Hons) in Public Relations from Bournemouth University.