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Ed MacDonald is the founder of SOAP Media with expertise in online marketing strategy, search, E-Commerce, and Lead Generation. With experience managing large web properties and campaign initiatives, he excels in overseeing design, development, and performance of online activities. Ed is dedicated to customer advocacy and continuously implements improvements based on various channels of input. He has also served as the Director of Web Development at MyGroceryDeals.com, Inc. and holds an education from Western University.