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Rita Katona is a seasoned professional with extensive experience in brand development and innovation, currently serving as the Chief Brand & Innovation Officer and Co-Founder of So Good So You, where Rita also holds the position of Executive Chair on the Board of Directors. Previously, Rita has held significant roles at Brandless, Inc. as Director Of Merchandising and at Target, where roles included Senior Global Sourcing Manager, Senior Buyer for Furniture, and Buyer for School & Office Supplies. Rita's career also includes experience at HSN, serving as Buyer for Health, Nutrition & Personal Care, Associate Buyer, and Planner.