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Alissa Reiter is a seasoned marketing executive with extensive experience across various sectors, including women's health, real estate, and genetics. Currently serving as an Advisor and Chief Marketing Officer at Legacy, Alissa has successfully developed marketing teams and achieved significant business growth, including 3x profitable sales growth and a 50% reduction in customer acquisition costs. Prior to this, Alissa held leadership roles at SNP Communications as an Executive Coach and at Evernow as its first CMO, where customer growth tripled. Alissa also contributed to Zillow's brand transformation as Vice President of Brand Marketing, revitalizing the brand strategy and achieving historic performance records. Notable past achievements include leading Counsyl through substantial revenue growth, managing Ancestry.com’s shift towards mainstream genealogy, and driving significant digital marketing successes at Hawaiian Airlines. Alissa holds an MBA from Stanford University, a BA in History from Northwestern University, and additional studies at the University of Sussex.