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Karl Rosen is an experienced marketing professional currently serving as Industry Principal for Marketing & Advertising at Snowflake since April 2024. Prior to this role, Karl held the position of Sr. Director of Global Marketing Technology at PepsiCo from March 2022 to April 2024. Karl's career includes significant roles such as VP of Strategic Partnerships at 605 and Group Director of Strategic Partnerships at Catalina USA. Additionally, Karl spent nearly 13 years at Turner Broadcasting System, Inc., progressing through various titles including Sr. Director of Ad Innovation & Programmatic Solutions and Director of Client & Consumer Insights. Karl began the career at MTV Networks as a Sales Assistant. Academic credentials include a Master of Business Administration with a focus on Strategy & Business Analytics from New York University and a Bachelor’s Degree in Marketing from Susquehanna University.