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Guilherme Barana is an accomplished Enterprise Account Executive with extensive experience in sales and account management across various industries. Currently at Snowflake, Guilherme focuses on empowering Automotive and Manufacturing companies in the UK to leverage data for enhanced Business Intelligence, Financial Analysis, and Smart Manufacturing. Prior roles include serving as an Enterprise Account Executive at General Assembly, where Guilherme drove digital transformation through upskilling solutions in Southern Europe, and a long tenure at Bloomberg LP, where Guilherme progressed from Regional Manager of Entry Level Sales to Regional Manager Sales Engineering, successfully leading teams and securing significant deals in the financial sector. Guilherme holds a Post-Graduation degree in Data Science, Technology, and Innovation from The University of Edinburgh and a Bachelor's degree in International Relations from Universidade Estadual Paulista Júlio de Mesquita Filho.